Daniel LaFayette
CREATIVE DIRECTOR
CREATIVE MANAGER
BRAND LEAD
Portfolio
Cause Marketing
Campaign
CREATIVE DIRECTION | CREATIVE MANAGEMENT OF EXTERNAL AGENCY | DESIGN EXECUTION
Product Introduction
CREATIVE DIRECTION | ART DIRECTION | DESIGN PRODUCTION
Branded Gift Card
CREATIVE DIRECTION | CREATIVE PROJECT MANAGEMENT
Corporate Rebrand
CREATIVE DIRECTION | DESIGN | CREATIVE PROJECT MANAGEMENT WITH EXTERNAL AGENCY & INTERNAL CREATIVE TEAMS
Thought Leadership Campaign #1
CREATIVE CONCEPT DIRECTION | CREATIVE PROJECT MANAGEMENT | LIASON BETWEEN INTERNAL CLIENT AND CREATIVE TEAM
Thought Leadership Campaign #2
CREATIVE CONCEPT DIRECTION | CREATIVE PROJECT MANAGEMENT | LIASON BETWEEN INTERNAL CLIENT AND CREATIVE TEAM
Sales Support Tool
CREATIVE DIRECTION | ART DIRECTION | DESIGN PRODUCTION
Landing Pages
CREATIVE DIRECTION | PHOTO DIRECTION | CREATIVE PROJECT MANAGEMENT
Social Media Campaigns
CREATIVE DIRECTION | PHOTO DIRECTION | COPYWRITING | CREATIVE PROJECT MANAGEMENT
Recruitment Brochure
CREATIVE DIRECTION | PHOTO DIRECTION | COPYWRITING | CREATIVE PROJECT MANAGEMENT
About Me
Often described as a brand leader/keeper, I've directed or managed the creative development of the marketing and sales support materials for products and services in the B2B and B2C space. I leverage a broad background as a senior graphic designer, a marketing communications manager and a creative project manager to build strong relationships with stakeholders and design teams to deliver world-class creative.